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Haley Zaremba

Haley Zaremba

Haley Zaremba is a writer and journalist based in Mexico City. She has extensive experience writing and editing environmental features, travel pieces, local news in the…

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Can Millennials Save Tesla?

While they already had their hands full killing mayonnaise, Applebee’s, and countless other industries that make up the cornerstone of American culture, in these past weeks millennials were proving themselves to be excellent multitaskers by putting their money into another, far more surprising basket - they appear to be set on saving Tesla.

It’s been a remarkably hard year for Tesla, with a massive wave of executive departures, a misguided venture to privatize, relentless bad press and multiple negative social media posts surrounding Elon Musk. Just this month, Tesla shares plummeted a further 10 percent after the electric car company announced that its chief accountant Dave Morton and head of communications Sarah O'Brien would be cutting ties with Tesla. At the same time, human resources chief Gaby Toledano revealed that she would be extending her leave of absence. As if this weren’t grim enough, Tesla's vice president of worldwide finance and operations Justin McAnear is also leaving the company, making it a total of 10 key directors that have left the company within the last 12 months.

The impetus for Tesla’s swift summertime downfall was a direct announcement from Elon Musk’s account on August 7th, stating that he would be taking the company private and that he had already secured the funding. An SEC subpoena and high-decibel outcry from investors both for and against the company were soon to follow. In the end, Tesla shares lost a whopping 19 percent in a month following the tweet and are down a total of 9 percent for the year.

Despite the bad press, bad blood, and disappointing numbers, millennial investors have stayed loyal to Elon Musk and Tesla, to the surprise of nearly everyone who reads the news. This is all according to data collected by no-fee brokerage Robinhood, which just so happens to be popular among these younger traders. On Robinhood’s platform, Tesla was, amazingly, the second most bought stock in the past week. 11,316 investors purchased shares, which marks a striking 13 percent uptick from the previous week. Thanks to all this movement, Tesla has now secured its position as the 14th most popular stock on the entire Robinhood brokerage.

This is all the more surprising when you consider the fact that just a few months ago in June, the buzz around Tesla was that millennials couldn’t unload enough of their stock. Even more ironic, once again the source cited for this phenomena was the one and only Robinhood. Related: The Millennials Making Millions In Texas Oil

Now, it appears that the young traders on Robinhood not only knew what they were doing when they made a 180 turnaround in support of Tesla, they were actually ahead of the curve. After just one scandal-free week, Tesla has managed to pull off their best week in the stock market since before the doomsday privatization tweet on August 7th.

Just by flying under the radar, Tesla managed to regain a seriously impressive 12 percent in the last 5 days of trading. This is bearing in mind that the gain is against their seriously dismal week prior, when an alarming number of staff departures were announced. Shares ended trading at $295.20, meaning that although it’s a whole lot better than it was just 7 days ago, the stock is still 15 percent down in the last 30 days and 24 percent off its 52-week high.

Even so, this rebound should not be underestimated. After all, production is up, and In the year of the 24-hour news cycle, Tesla could easily climb back to the top if they’re able to keep quiet and keep Elon’s fingers away from the “send” button on twitter and any particularly emotional interviews. And, speaking of comebacks, all those media companies itching for their next “millennials killed” piece will just have to keep looking.

By Haley Zaremba for Oilprice.com

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  • Markp1950 on September 17 2018 said:
    Tesla be saved? It is about to report it best quarter and a profit. Highest ever sales.
    What will save oil from the swarm of EVs to hit?
  • Josh Gregner on September 17 2018 said:
    What kind of post is this?!? TSLA is crazy volatile and both bears and bulls will always find many reasons to buy or sell. There is no news here.

    But Tesla - that only started mass-producing cars mere 6 years ago - has already the 5th best selling car in the US in its portfolio and posts one record sale after the other.

    How is a company like that in need of saving? And how is a small number of individual stock buyers gonna do any "saving"? Tesla is not offering any new equity on the market.

    Clickbait article much? (Getting Milennials and Tesla into one headline?)
  • BB on September 18 2018 said:
    Lots of sour grapes being eaten in this report. The sooner the EV revolution takes off the better. Western countries will be forced to generate their own power. Middle Eastern oil producers will have less money for funding wars and terrorism. The world is moving on. What's not to like?
  • Richard on September 18 2018 said:
    With all due respect, this is a remarkably ill-researched and misleading article. 'Save' Tesla? Tesla do not need saving, because by any rational analysis they are booming. They will manufacture 2-3 times as many vehicles this year as last. In the US (the only market where they are delivering significant numbers of the Model 3 so far) they are out-selling the likes of Mercedes, Lexus, BMW and Audi by a country mile, month-on-month. They look set to at least break even in Q3 this year, setting them up for solid profits in Q4 and beyond· Their energy storage business is also growing steadily and making money. I could go on and on, but instead I would advise your readers to do the hard work of finding out the facts for themselves, rather than take notice of the often ignorant comment that gets parroted around not only on internet forums, but even sadly in the mainstream media.
    All the above does not necessarily mean they are a good share investment, but the reason for that is not that they are failing. The reason is that a massive amount of growth has already been anticipated and priced in. Therefore different analysts have different views on whether they are likely to offer a good return on the money invested.
    Please, Haley, do some research and look at the fundamentals of the business before commenting, rather than merely mimicking all the media hype and froth
  • Tom Blazek on September 18 2018 said:
    Tesla is a cork floating on a sea of oil company discontent. The only people who can’t see it are the people who work in the oil industry. Every try to sink a cork?
  • Kelly on September 18 2018 said:
    With the competition heating up, and Musk coming unglued, its only a matter of time before he either has to "get it together", or give it up.
  • Fred on September 18 2018 said:
    There seems to be much drinking of kool aid going on.

    1. You cannot sell products at a loss and make it up by increasing volume.
    2. There is essentially no new technology within a Tesla automobile. It is a unique assembly of existing technology. Long term, that means that the company best execute assembly of a similar desirable product will win. Tesla has not been able to demonstrate competent implementation of mass production that is comparable with other automobile manufacturers. Most of the quality problems that exist within the vehicles are the result of inexperience.
    3. Never underestimate the effects of inertia.
    4. A good idea is not a sufficient condition for a successful business.
    4. History is informative. Do not expect paradigm shifts.

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