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WindMade is a global label backed by the UN Global Compact and the environmental and conservation group W.W.F., that is awarded to companies that obtain more than 25% of their energy from wind power.
Having first begun to make use of renewable sources of energy in 2002, Ikeuchi Towels has just become the first ever Japanese company to earn the label, not just achieving 25% of its energy needs from wind, but the entire 100%, all generated at the Noshiro Wind Fram in Akita.
Keichi Ikeuchi, the president of Ikeuchi Towel, said that “at Ikeuchi, we believe in sustainable production, and using the WindMade label is a logical step. In this way, we can communicate our commitment to wind power to our customers and stakeholders.”
Related article: 2014 Expected to be a Bumper Year for Wind
Ikeuchi Towel, founded in 1953, does pretty much as you would expect, manufacture towels, as well as bathrobes and other similar products, all from fair-trade organic cotton. Their products are then shipped out to markets in Japan, Europe, and the US.
Yosuke Ikehara, the climate and energy project leader for W.W.F. Japan, stated that “Ikeuchi Towel is a true champion when it comes to the environment, so it is a perfect pioneer for the WindMade programme. We hope that many others will follow suit.”
By. Joao Peixe of Oilprice.com
Joao is a writer for Oilprice.com